Ascott has once again proven its dominance in the hospitality sector by claiming the prestigious title of ‘World’s Leading Serviced Apartment Brand’ at the World Travel Awards 2024. The event, held in Madeira, Portugal, on November 24, saw Ascott achieve a remarkable total of 35 awards, surpassing its previous record of 34.
Key Takeaways
- Ascott won the title of ‘World’s Leading Serviced Apartment Brand’ for the third time in four years.
- La Clef Champs-Elysées Paris by The Crest Collection was named ‘World’s Leading Serviced Apartments’ for the second consecutive year.
- Ascott celebrated its 40th anniversary with a record number of awards.
Record Wins at the World Travel Awards
The Ascott Limited, a subsidiary of CapitaLand Investment, has made headlines by securing a total of 35 awards across various global and regional categories. This achievement highlights Ascott's commitment to excellence in the serviced apartment sector.
Among the notable awards, Ascott was recognized as:
- World’s Leading Serviced Apartment Brand 2024
- Asia’s Leading Serviced Apartment Brand 2024
La Clef Champs-Elysées Paris: A Jewel in Ascott's Crown
La Clef Champs-Elysées Paris by The Crest Collection has been awarded ‘World’s Leading Serviced Apartments’ for the second year in a row. This property, located in a historic Haussmannian-style building, offers guests a luxurious experience in the heart of Paris, just steps away from iconic landmarks.
Additionally, it was recognized as ‘Europe's Leading Serviced Apartments’ for the sixth consecutive year, showcasing its consistent quality and appeal.
Regional Achievements
Ascott's success was not limited to global titles. The company also excelled in regional categories, receiving 33 awards across Asia, Oceania, Europe, and the Middle East. Key highlights include:
- Asia’s Leading Serviced Apartment Brand: The Ascott Limited (9th consecutive year)
- Asia’s Leading Serviced Apartments: Ascott Makati, Philippines (2nd year)
- Asia’s Leading Family Villa Resorts: Oakwood Ha Long, Vietnam (first win in this category)
Celebrating 40 Years of Hospitality Excellence
2024 marks a significant milestone for Ascott as it celebrates 40 years in the hospitality industry. Ms. Tan Bee Leng, Chief Commercial Officer of Ascott, expressed her gratitude for the recognition, stating that the awards reflect the dedication and hard work of their associates.
She emphasized the importance of their innovative flex-hybrid hotel-in-residence model, which combines the flexibility of serviced apartments with the hospitality of hotels, catering to the evolving needs of guests and property owners alike.
Conclusion
The World Travel Awards are often referred to as the ‘Oscars’ of the travel industry, recognizing excellence across various sectors. Ascott's impressive performance at the 2024 awards not only underscores its leadership in the serviced apartment market but also sets a high standard for hospitality excellence worldwide. With a strong foundation and a commitment to innovation, Ascott is poised for continued success in the years to come.